60% of buyers review social media sites when deciding on a professional service provider. Just as emerging technology changes your daily workflow, social media impacts the way you interact with prospective and existing clients. Your social presence, or lack thereof, can be critical to your firm’s continuity. Today’s conversations, research and buying decisions take place online, which means social media is no longer optional as a communication channel — it’s essential.
The goal of this session is to give you the guidance you need to utilize the world of social media to remain competitive – and relevant – in the marketplace, grow your practice and manage your firm’s online reputation. Discover 10 social media metrics to track for success. We will also review some tools that can make it easier for your firm to either start a new social media program or enhance your existing social strategy, engagement and efficiency.